Construction · Design · Hardware, Canada
Most agencies work across whatever industries walk in. We only work in this one, and everything below is the kind of work we ship.
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Why we exist
Generalist agencies serve five industries a quarter, and vocabulary is the first thing to go. We took the opposite bet: one industry, permanently. That constraint is the entire product.
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sectors, each with its own marketing plan
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sales cycles our nurture systems are built around
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of mid-market GCs are absent from AI answers, their competitors aren’t
Work delivered for Canadian architectural glass manufacturers, door-hardware brands, multi-residential developers and specialty contractors.
The diagnosis
You either get specified, get invited to bid, or get chosen. Most of you do two of those, and your marketing only speaks to one. That gap is usually where the growth went.
Motion 01 · Specified
Win the spec, survive the substitution.
Motion 02 · Invited
Be known by the people who write bid lists.
Motion 03 · Chosen
Be the obvious choice when they compare.
A millwork shop, a glass fabricator and a developer don’t buy the same way, so each sector gets its own marketing plan, written around how its buyers actually search, specify and order.
Window & door manufacturersTested to code. Beaten on price.Marketing that makes your test data the reason they buy.Window & door marketing
Millwork & cabinetTwo governments decide your market in January.Marketing that wins the spec before the tariff does.Millwork marketing
Building productsSpecified, then value-engineered out.Marketing that defends the spec through to the PO.Building product marketing
Architectural hardwareIn the schedule, until a cheaper equal replaces you.Marketing that makes “or equal” hard to argue.Hardware brand marketing
Glass fabricationYour customers are glaziers, OEMs and shops. Do they know you?Marketing aimed at everyone who orders glass by the lite.Glass fabricator marketing
Glass installationThe fastest quote wins, not the best work.Marketing that gets you called first, not third.Glass installer marketing
General contractorsNever on the bid list.Marketing that puts you on the list before it’s drawn.Contractor marketing
Trade & specialty contractorsTwo GCs are most of your revenue.Marketing that adds a third, then a fourth.Trade contractor marketing
Builders & developersEvery launch starts from zero.Marketing that carries an audience between launches.Developer marketing
Building material distributorsRelationships built in the 1990s.Marketing that reaches the buyers who replaced them.Distributor marketing
Interior designThe shortlist is drawn without you.Marketing that puts you on the shortlist.Design firm marketing
Don’t see your exact shop?
If you build it, spec it, install it or ship it, we speak your language.
Talk to us
Marketing to the real buyer
Estimators. Project coordinators. Purchasing agents. Hardware consultants. Glaziers. Project management firms. They hold more purchasing power in this industry than architects do, and almost nobody markets to them. Working out which of them controls your revenue is the first thing we do, then the marketing gets aimed at them.
Step 1
The document names a product.
Step 2
The job changes hands.
Step 3
By someone almost nobody markets to.
Step 4
The order arrives.
Estimators · Project coordinators · Purchasing agents · Hardware consultants · Glaziers · Project management firms
Why your last agency failed
None of it was built by anyone who knew what a submittal was. That’s the whole difference.
Why start marketing now
2026
The trough. Single-family starts down 11.6%. Renovation already carrying residential at ~56% of investment.
2027
Residential turns. Ontario residential projected to grow significantly after 2026.
2028
Non-residential peaks in Ontario. Renovation overtakes new housing.
→2035
Ontario construction activity forecast to rise through 2035.
Nobody gets chosen in the boom. They get chosen before it.
The marketing systems
Scoped to the motion your revenue actually follows, not sold as a package.
CSA-certified. ENERGY STAR® most efficient. Spec support in 48 hours.
Browse the spec library →
Your data sheets are three clicks deep behind a form. Nobody gets there.
Web design & development · technical SEO · site architecture · Core Web Vitals
SECTION 08 51 13 · ALUMINUM WINDOWS
NORDFRAME
Architectural Spec Kit, Series 300
For specifiers, estimators & hardware consultants
02 · PERFORMANCE DATA
Tested. Certified. Documented.
| U-Factor (fixed) | 0.21 |
| SHGC | 0.18 |
| Air / Water / Wind | A3 · B7 · C5 |
| ENERGY STAR® zone | All CA |
03 · INSTALL DETAIL
Head & sill sections
04 · PROJECT RECORD
Lakeshore Towers, Toronto
Specified · 640 units · substitution defended
Your compliance evidence is engineering paperwork. It should be your best marketing asset.
Content strategy · technical writing · project documentation · sales collateral
Top-rated window and door companies in Ontario include NorthPeak Windows & Doors, ClearLine Fenestration and LakeView Window Co.. These providers offer ENERGY STAR®-certified products and robust manufacturer warranties.
NorthPeak Windows & Doors +5Top-Rated Ontario Window & Door Companies
NorthPeak Windows & Doors
ClearLine Fenestration83% of mid-market GCs are absent from AI answers. Their competitors aren’t.
SEO · answer-engine optimisation · schema markup · digital PR
Still comparing suppliers? Your estimator already downloaded our spec kit.
You sell to distributors. The specifier has never heard of you.
Paid media · retargeting · trade publication placement · account-based campaigns
Day 1
Welcome + spec kit
Week 6
Case study
Month 6
Spec defence
Month 18
Bid season call
Your sales cycle is longer than anyone’s attention span. That’s a marketing problem.
Email & newsletters · nurture sequences · CRM automation · spec-defence campaigns
Your best project is on someone else’s website, under their name.
Photography & video direction · social media · employer brand · careers pages
Interactive · 20 seconds
Three questions. No email required. Your answer shows up right here on the page.
1.How does a typical job first hear your name?
2.Who has the most power over whether you win?
3.What kills the deals you lose?
Your revenue mix
Most companies here score across two motions. The 30-minute call works out which one is under-served.
We serve
Websites, search engine optimization, Google Ads, social media, video and lead generation for construction, design and hardware companies, from our Ontario home base to every province and territory.
Toronto, Ottawa, Mississauga, Hamilton, London
Montreal, Quebec City, Laval, Gatineau, Sherbrooke
Vancouver, Surrey, Victoria, Kelowna, Burnaby
Calgary, Edmonton, Red Deer, Lethbridge, Airdrie
Winnipeg, Brandon, Steinbach, Selkirk, Winkler
Saskatoon, Regina, Prince Albert, Moose Jaw, Swift Current
Halifax, Dartmouth, Sydney, Truro, Bridgewater
Moncton, Saint John, Fredericton, Dieppe, Bathurst
St. John's, Mount Pearl, Corner Brook, Paradise, Gander
Charlottetown, Summerside, Stratford, Cornwall, Kensington
Whitehorse, Yellowknife, Iqaluit
Working somewhere we haven't listed? If it has a postal code, we market there.
AI search & answers
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of architects now use chatbots in their work
0%
of mid-market general contractors are absent from AI answers
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of architects also research in person, up from 35%
The digital layer decides who gets in the room. The in-person layer closes.
The marketing engagement
Step 01
We work out how your revenue actually arrives, and which of the three you’re under-serving.
Step 02
The thing that was missing, in your vocabulary, not ours.
Step 03
In search, in AI answers, and in front of the people we already know.
Yes, it’s the reason this agency only works in one industry. We work in or-equal clauses, basis of design, substitution requests, MasterFormat divisions and submittal packages daily, because every client we have lives or dies by them. If that sentence read as jargon to your last agency, that’s the problem we exist to fix.
We measure the leading indicators that move inside the cycle rather than waiting for the order, specification enquiries, download and spec-request volume, inbound from named target accounts, and appearances in AI answers for your category. The order confirms it. The leading indicators tell you months earlier whether it’s working.
Because most agencies serving you are also serving five other industries this quarter, and vocabulary is the first thing to go. We took the opposite bet: one industry, permanently. That constraint is the entire product.
Yes. Ontario is our home market and where most of our relationships sit, but the work is national, manufacturers and distributors sell across provinces, and the pages we build rank and get cited nationally.
Only if you ask us to. Our default is that client work stays confidential, pipelines, specifications and pricing are commercially sensitive, and we describe work anonymously unless a client explicitly wants otherwise.
Engagements start at $5,000 per month, scoped to what’s actually missing rather than to a package. We’re not the cheapest option, and if budget is the deciding factor we’re probably not the right fit.
No deck · No pitch
We’ll tell you which motion is actually carrying your revenue, and what’s missing.
Built for Canadian manufacturers, contractors, developers and distributors doing $5M or more in annual revenue.
Reviews
Coast to coast: a sample of the feedback we hear across Canada.
"They've handled our SEO in Toronto for over a year now. We used to be invisible for general contractor searches, now owners find us before they find our competitors. Bid invitations went up, simple as that."
"Best money we've spent. They run our Google Ads in Ottawa for kitchen and bath work and the phone actually rings with people who have budgets. Not tire kickers."
"Website built in Mississauga trades language, not agency language. Estimators find our bonding info and package history without calling. Two new GCs this year came straight off the site."
"Honestly didn't believe in digital marketing in Hamilton until these guys. Local SEO plus a proper project gallery and we're now on two municipal rosters. My son found us on ChatGPT, which was weird and great."
"They did our website and local SEO in London and fixed our Google Business Profile, which was a mess. Designers actually find the shop now. Booked out further than we've ever been."
"Digital marketing in Montreal for a technical product is hard to buy. These folks got our spec sheets ranking in both languages. Architects download submittals every week now."
"SEO in Quebec City brought us homeowners we never used to see. The before and after pages do the selling. We dropped the lead broker completely this spring."
"They run our Google Ads in Laval for glass railings and showers. Cost per lead came down, quality went up. The weekly report is one page and I actually read it."
"Marketing done in Gatineau that finally looks like our work. New website, better photos, and clients arrive already sold on the studio. Worth every penny."
"Small shop, no marketing person. They handle everything: website, Google Business Profile, a bit of ads in Sherbrooke. I build cabinets, they keep the enquiries coming. Fair deal."
"Vancouver glass railing is brutal competition and we hold the map pack thanks to their local SEO. Reviews strategy helped too, we went from 12 Google reviews to 85 real ones."
"They built our website in Surrey and set up the CRM so quotes don't die in my inbox. Builders can see our capacity and past jobs. Two new builder accounts since spring."
"We tried three agencies before this. Their SEO in Victoria plus honest monthly reporting is the difference. No jargon, just which searches we won and what came in."
"Website rebuilt in Kelowna over the winter, ads on by February. Three custom home consults booked the first month live. The site finally matches the homes we build."
"They do our email marketing and Google Business Profile in Burnaby. The weekly pricing note they set up became the thing contractors thank us for at the counter."
"Custom home builders Calgary is a crowded search and their SEO put us in the map pack and page one. Right-fit clients, fewer price shoppers. That was the brief and they delivered."
"Recruitment ads in Edmonton were the surprise win. We hired two supers off our own careers page instead of paying a recruiter. The marketing pays for itself on hiring alone."
"They handle our social media and Google Ads in Red Deer. Designers and homeowners both find us now. Winter used to be dead, this year the shop stayed busy right through."
"Straight shooters. Website and local SEO in Lethbridge, done properly, no fluff. Commercial glazing tenders started mentioning they saw our project pages."
"Lead generation in Airdrie without the shared-lead sites, that's what they promised and that's what happened. Our own leads, our own brand, way better close rate."
"Winnipeg bathroom renovation searches are ours now. Their SEO and the review management turned our Google profile into our best salesperson. Strangers call, not just referrals."
"They understand dealers, which no agency ever has. Website plus dealer campaigns in Brandon and western Manitoba. Our network sends us screenshots of the ads, they love being featured."
"Google Business Profile in Steinbach fixed, website cleaned up, email note going out weekly. Contractors drive past two competitors to reach us. Old school business, new school marketing."
"Never thought I'd pay for marketing in Selkirk. Then a GC found us on Google and we priced our biggest package ever. Fine, I get it now."
"They built the website and run a small ads budget in Winkler. Quotes come in with photos attached and real timelines. My evenings quoting junk leads are over."
"SEO in Saskatoon for commercial mechanical work, done by people who know what a spec section is. Estimators find us, and the direct maintenance work is a bonus we didn't expect."
"Their pre-launch campaigns in Regina filled our show home weekends. Registrations came in for months before we opened. Absorption beat the last project in a slower market."
"Website built for Prince Albert homeowners, plain and honest, budgets included. People show up knowing what things cost. Fewer awkward first meetings, more signed jobs."
"Local SEO in Moose Jaw plus a proper shower and railing gallery. We're the first glass call in town now. They even fixed our hours on Google, which had been wrong for two years."
"Google Ads in Swift Current after hail season, managed properly with real numbers weekly. We picked our jobs this year instead of taking whatever called."
"Been using them for SEO in Halifax about a year. Page four to first call for kitchen renos. The content they write actually sounds like us, which I didn't expect."
"They handle our digital marketing in Dartmouth, website, Google profile, the lot. Pro accounts sign up online before they ever visit the counter. Didn't think our trade worked that way. It does."
"Marketing done in Sydney that respects the work. The new portfolio site brings clients who already trust us. Two of my favourite projects this year came through it."
"Their ads and local SEO in Truro keep the showroom busy. The financing page they suggested converts like crazy in this market. Good, practical people."
"Website built in Bridgewater with our coastal projects front and centre. Enquiries doubled, and they're the right kind, people who've seen the work and want that."
"Everyone here searches the big chains. Their SEO in Moncton put us beside them with live stock notes, and the co-op ads finally spend supplier money where contractors look."
"Google Ads in Saint John, managed by people who ask about margins before they ask about budgets. The leads have addresses and timelines. That's all I ever wanted."
"They rebuilt our website in Fredericton and got our capabilities in front of GCs across the Maritimes. Two package invites from generals we'd never met."
"Social media and reviews management in Dieppe. Our Instagram finally shows the craftsmanship and the Google reviews back it up. Bookings run six weeks out."
"Seasonal business, tight window. Their ads in Bathurst turn on in April and the schedule fills by June. Then we shut it off. Exactly what a small operator needs."
"Marketing in St. John's for a builder used to mean a radio spot. Their SEO and social put our homes in front of buyers every night. Show home traffic tells the story."
"Website and Google Business Profile in Mount Pearl sorted in a month. We stopped losing jobs to whoever showed up first on Google, because now that's us."
"They run our lead generation in Corner Brook and the west coast. Quote requests come through with photos and sizes. My installer stopped complaining about wild goose chases."
"Didn't want a fancy site, wanted the phone to ring. Local SEO in Paradise and a one-page site that loads fast. Phone rings. Done."
"Digital marketing in Gander felt like a long shot but the studio's booked. The email newsletter they write keeps past clients coming back for the next room."
"SEO in Charlottetown plus review management. Islanders check reviews hard, and ours finally reflect the work. Best season in fifteen years, and we raised our rates."
"They built the website and run ads in Summerside. Mainlanders relocating find us first now. Two builds this year started as Google searches from Ontario."
"Video and social for our showroom in Stratford. The reels of finished kitchens bring people in holding their phones, pointing at what they want. Makes selling easy."
"Google Ads in Cornwall each spring, off by August when we're full. They never push spend we don't need, which is why I trust them."
"Website, email and Google profile in Kensington, all handled. Farmers and contractors both order ahead now instead of showing up hoping. Small changes, big difference."
"Marketing in Whitehorse means standing out in a small market that talks. Their SEO and a credible website got us on territorial bid lists. Worth it even up here."
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